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Radio Allows You to
Reach Into the Employed Sector
Are you an
employment professional? Tired of running help-wanted display ads
for weeks with little or no success? Cumulus Radio can now help you
break this vicious cycle with the newspapers. Save yourself both
time and money and discover a new way to recruit your employees.
Read on...
Our region
is statistically at full employment, which means that
companies seeking new employees face the challenge of recruiting
these new employees from the “already employed” sector. In other
words, companies recruiting new employees have to take them from
other employers.
You do not reach
the “already-employed” by advertising in the Help Wanted
classifieds. The people reading the Help Wanted classifieds are,
generally, the unemployed.
You must reach
people at their jobs, at their homes, or during their daily job
commute. With full employment, the only “pool of applicants”
available comes from those folks with a job!
Radio Allows You to Recruit Away from Your Competitors
In the Help Wanted Classifieds, employment ads are grouped together
by industry. The Classifieds invite comparison shopping with this
practice. In radio, all advertisers are given competitive
separation; you’ll never hear two different soft drink ads
back-to-back, or two movie ads back-to-back.
Radio Reaches People Numerous Times with Your Message
The key to success in advertising is
repetition-repetition-repetition. When running a Help Wanted
classified, employers are “advertising” for new employees. However,
most employers run a Sunday Help Wanted classified – once! The
Cumulus Radio Job Connection ensures that employment advertising is
heard repeatedly, and on more than one day!
Radio Allows You To Recruit 24 Hours A Day
The Cumulus Radio Job Connection runs from 6Am to Midnight, reaching
shift workers, reaching listeners missed in the morning or in the
afternoon. Newspapers are read early in the day and then discarded.
Radio Allows You to Target Your Applicants
Newspaper targets – everyone. However, newspaper readers tend to the
over-50 readership. It is harder to reach the younger, entry-level
worker with newspaper. Radio stations are all targeted: younger,
older, male, female, etc. The Cumulus Radio Job Connection features
stations that can reach the younger employee much more effectively
than the newspaper.
Radio Creates a Great Public Relations Campaign for Your Company
All the listeners to the Cumulus Radio Job Connection hear your
company’s ad, not just prospective job applicants. With the Help
Wanted classifieds, only those actively seeking employment are
exposed, there are no “casual readers” of the Help Wanted
classifieds.
With the Cumulus
Radio Job Connection, you may get word of mouth referrals – a
potential candidate’s family member, spouse or friend may hear your
radio ad and pass along the news. Those kind of referrals won’t
happen with Help Wanted classifieds. In addition, with the Cumulus
Radio Job Connection, you can tell fully-employed workers how great
your company is. Listeners may not be potential applicants, but they
might remember you 6 months later when they are seeking new
employment!
Radio Creates Immediate Response
You don’t have to wait until Sunday to get a response. Your ad will
run multiple times on multiple days. Potential employees can
immediately directed to your web-site, or encouraged to e-mail
resumes and cover letters.
Radio Has a Huge “Networking Effect”
Everyone listens to the radio, not just those people looking for
employment. Your ad will be heard by the friends and family of those
people looking or jobs.
Ready to
discover how we can use the power of radio for your recruitment
efforts. Fill out the form below and we'll contact you with our
special plans:
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